SOROI

SOROI is a fine tailoring, workwear, and sporting goods atelier in South Jakarta, guided by the idea of a personal uniform — quiet, repeatable, and expressive without excess. The name derives from the Japanese word 揃い (soroi), meaning "harmony and uniformity," reflecting an attention to detail in every piece. The shop is housed in Buya House on Jl. Panglima Polim IX, in the cultural heart of Jakarta surrounded by curated coffeeshops, independent shops, and family-owned restaurants. SOROI also stocks a curated selection of partner brands including Edward Green, Crockett & Jones, East Harbour Surplus, Informale, and Craighill.